Penthouse Mouse 2013


Moth Design briefed us on a newsprint publication for their annual event at LMFF, Penthouse Mouse, on a tight timeline!

Inspired by the theme, restlessness, we created a grid which allowed the content to move and change regularly within the boundaries of the page. The reader had little time to get comfortable, as the images followed the text and the text followed the images resulting in no two pages being the same.

We had really had fun with this job. Once we had established a set of design constraints we let the publication ‘feel’ itself out. This lead to some beautiful interactions between the content that snuck up on us. Some are quiet, some are loud.

Thanks Moth Design.